![]() ![]() In India, Oggy and the Cockroaches continues to celebrate strong success on YouTube with its dedicated local channel achieving 200 million monthly views and 4.4 billion lifetime views.Ĭreated by Jean-Yves Raimbaud and directed by the late Olivier Jean-Marie, the original Oggy and the Cockroaches series first launched in 1998. In the new normal, kids have moved to newer platforms and mediums of engagement and the channel aims to reach out to them strategically through all relevant touchpoints. Oggy and the Cockroaches will see a major launch in the second half of the year for Sony YAY! and the channel is planning a 360-degree campaign to support its announcement. With this new addition, our proposition of bringing all kids’ favorite characters under one platform becomes stronger.” We are very excited to host kids’ favorite Oggy and the Cockroaches on Sony YAY! and can’t wait to break the news to our young fans. “With many homegrown novel characters, unique shows and many first launches in the category, Sony YAY! constantly aims to deliver fresh concepts in captivating formats that push the envelope. “At Sony YAY!, we are committed to serving a rich and diverse spread of shows and characters to our young fans,” added Leena Lele Dutta, Business Head at Sony Pictures Networks India. ![]() Oggy would be the happiest of cats if three cockroaches hadnt decided to settle inside his comfortable home. With Hugues Le Bars, Michel Elias, Peter Kelamis, Don Michael Paul. “We know SPNI will play a pivotal role as we strive to meet the significant demand for Oggy content in India and that this enhanced broadcast presence will help drive our consumer products efforts in the region.” Oggy and the Cockroaches: Created by Jean-Yves Raimbaud, Marc Du Pontavice. “As the popularity of Oggy and the Cockroaches continues to rapidly accelerate in India, with fans drawn to the slapstick humor, endearing characters and positive values, it’s fantastic to welcome Sony Pictures Network India on board as the franchise’s new local broadcast partner,” commented Xilam Animation EVP of distribution Morgann Favennec. SPNI will launch the original classic 2D animated series, which spans seven seasons and 500 episodes, on Sony YAY! starting October 11.
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